At Endurance, we know that a front door is more than just something you walk through every day—it’s the first impression of your home, a key to security, and an extension of your personal style. With that in mind, we set out to create our latest campaign, “I Found More Than a Door,” which aims to highlight how the right door can make all the difference in your home.
Crafting the Story: The Purpose Behind the Campaign
The idea behind the “I Found More Than a Door” campaign is simple—our composite doors aren’t just about security and durability; they’re about making your home more comfortable, stylish, and personalised to your needs. Whether you’re looking for an extra layer of protection, a door that enhances your home’s look, or a combination of both, our doors are designed to do it all. Every homeowner has their own unique requirements, and our doors are built to meet them.
We launched this campaign to show homeowners who might not yet be familiar with Endurance just how transformative our doors can be. We wanted to emphasise the real-world benefits of our products—how they don’t just secure your home but also elevate its entire look and feel.
Displaying Satisfaction: Using the Homes of Our Valued Customers
Authenticity was a central theme in the creation of this advert. To do this, we featured our actors alongside satisfied customers’ Endurance doors. This was done to showcase the beauty and durability of our doors and show how our bespoke designs fit perfectly into the lives of our diverse customer base.
Each scene in the advert highlights a different customer profile and their individual needs. Whether it’s the busy family who requires the utmost security or the style-conscious homeowner looking to make an impression, the campaign illustrates how Endurance doors enhance the everyday lives of a variety of people. By using our customers’ doors and homes, we were able to bring authenticity to the screen, proving that an Endurance composite door is more than just a functional addition—it’s a personalised solution.
Drawing Inspiration: Creating a Homely Feel
We wanted our advert to evoke a sense of warmth and homeliness. The idea was to create an advert that spoke to the practical benefits of our doors but also resonated emotionally with viewers, making them feel connected to the story. To achieve this, we used soft, warm lighting and carefully planned cinematography, ensuring the visuals reflected the comfort and security that come with an Endurance composite door.
Our production crew collaborated closely with Endurance to translate this vision into reality. From the beginning, we aimed to capture everyone’s unique characteristics through powerful storytelling and visually engaging scenes. The result is an advert that truly encapsulates the feeling of finding more than just a door—you’re finding peace of mind, comfort, and an essential part of your home.
A Personal Approach: Voiceovers and Characters
A distinctive feature of the advert is its use of a first-person narrative voiceover. Each voice we hear in the advert is linked to one of the three main characters, offering a more personal and intimate touch. This approach allows viewers to step into the shoes of real Endurance customers and understand their experiences.
Each character represents a different type of homeowner, all with varying needs, but each finds the perfect solution with their Endurance door. Whether it’s added security, enhanced style, or a combination of both, these homeowners have found that their Endurance door ticks every box. Through these voices, the advert tells a story whilst also making a direct connection with our audience, encouraging them to imagine the benefits they could experience by choosing one of our products.
Emotional Connection and Brand Alignment
A pivotal goal in the creation our campaign was to evoke emotion within viewers. Beyond highlighting the technical features of our doors, we wanted to focus on the emotional benefits they provide—peace of mind, security, and a sense of belonging. The advert taps into these emotions, allowing viewers to relate to the characters on screen and see how an Endurance door could improve their lives too.
Through this campaign, we also aimed to reinforce Endurance’s standing as a trusted brand in the home improvement industry. By highlighting the blend of cutting-edge technology, bespoke designs, and our unwavering commitment to security, we positioned ourselves as the go-to provider for homeowners seeking a reliable and stylish front door.
Bringing it All Together
The “I Found More Than a Door” campaign is more than just an advert—it’s a window into the values and craftsmanship that set Endurance apart. We believe that the right front door can make a profound difference, offering not only protection but also enhancing the beauty and comfort of your home.
With each scene, we’ve sought to demonstrate that an Endurance composite door is a lasting investment that brings more than just functionality. It’s about finding the perfect balance of style, security, and personalisation, so every homeowner feels truly at home behind their door.
Discover More With Endurance Doors
We invite you to watch the full “I Found More Than a Door” advert and explore how our bespoke composite doors can transform your home. Visit our website to see the campaign in full and discover the perfect door for your home.
By choosing Endurance, you’re not just buying a door—you’re investing in a better, more secure, and stylish home.
